Down: The Dating Application Using Shame From Acquiring Down
TL;DR: Whether you’re looking for a safe spot to go out or an exclusive location to attach, Down is the no. 1 application to show to, specifically if you’re a lady. With 2 million customers and 50 per cent of fits satisfying IRL, acquiring a night out together or getting down hasn’t been simpler or maybe more fun.
Gender often is a taboo subject matter, particularly if you’re looking because of it. However, internet international lesbian dating is often in the same manner taboo.
How will you be meant to merely emerge and state all that’s necessary is a hookup without feeling guilty? You are doing it through the Down app.
Or just how are you currently supposed to open up yourself to online dating in case you are uncomfortable with all the environment? Once again, you will do it through Down software.
Down is among the most secure and confidential strategy to state what you want (and acquire what you want) â no pity or concern!
Simple tips to “Get Down” or “Get Date”
from expanding stress because of the internet dating industry, Colin Hodge cofounded Down (previously titled Bang with Friends) in January 2013 for individuals to clearly, and independently, state what theyare looking for without shame.
People, whoever average age ranges between 18 and 35, check in through myspace, and Down utilizes people they know, buddies of pals and other contacts generate matches.
For anything a tad bit more major, consumers can decide to “Get Date,” in case they demand something a lot more everyday, chances are they can choose “Get Down.'”
Keeping with the anonymous theme, whatever a user decides, the individual on the other end cannot view who they are until they even decide to get a romantic date or get down.
Unlike many internet dating sites, users don’t need to submit a lengthy profile with smart stories, and engagement is wholly secret unless the users elected or else.
Consumers also are provided a Bangability rating, which Hodge mentioned is a “key formula” depending on how lots of people have actually viewed them and exactly how lots of people are thinking about meeting for either a date and for acquiring all the way down.
Down, you’ll find on apple’s ios and Android, is also launching another function labeled as “constant Picks,” where people have the 10 most useful suits of the day versus needing to swipe through 100s, if not thousands, of men and women to obtain a match.
“It’s just a great way of swallowing inside app, investing 30 seconds and then going on along with your time â make fully sure you get that go out arranged for any few days and feel it is not a formidable process, but it is something that simply meets in the life,” Hodge mentioned.
Not another sketchy hookup app
So what helps to keep Down from getting grouped with spammy hookup apps? Honesty.
Down got that was lacking from industry (a dating site that is not scammy or appearing to be too perfect) and developed a manner for people for connecting in a fashion that they understand is actually providing them with what they want rather than wasting their own time.
“we are so accustomed to prospects kind of sugar-coating the dating scene,” Hodge mentioned. “We planned to offer folks a more sincere method to connect with one another and make certain we aren’t, frankly, bullshitting all of them,” the guy mentioned.
This honesty is also reflected in Down’s individual base.
Per Hodge, the firm got the social method of getting traction, utilizing personal references to distribute the headlines about the site, which includes triggered a very real product and customer base.
“That’s kept the caliber of all of our website higher. It is also kept the percentage men and women matched up and going on a night out together larger,” he said.
Another fun reality: It’s mostly women that would like to get down.
Hodge said 75 percent of females decide to get down when compared with 65 % of men, mentioning safety because reason.
“Frankly it’s a much safer environment than fulfilling overall visitors,” he said. “We want to give women the opportunity to end up being the same component for the courting process and to have the freedom to select whatever intention they need.”
a modern secret admirer
The reaction from customers happens to be extremely pleased. Hodge stated men and women are thrilled to own a location in which they can say what they want free of view, and Down is pleased to give it for them.
“folks are doing this anyhow traditional, therefore we may as well provide them with technology to get it done in an easier way,” he mentioned. “We knew, specifically for younger generation, that there had been a need to carry internet dating into the modern period to make it lots less complicated.”
Hodge motivates consumers to anonymously invite friends they want to get down with through web site. And also you guessed it â the person you receive wont know it’s you until they register.
“we desire visitors to receive their friends in a secret means through application, and I think increases every person’s likelihood of success,” the guy said. “It really is a modern-day secret admirer notice it is possible to deliver towards buddies via text message.”